I am an Assistant Professor of Marketing at Boston University with research interests in Quantitative Marketing, Empirical Industrial Organization, and Econometrics.
My main research agenda examines the effects of market mechanisms and information structures on firms’ strategic behaviors, especially within digital markets. I have focused on the online advertising industry, which presents a rich landscape for my research due to its unique market mechanism and reliance on online data for advertising.
I am also interested in analyzing consumer behavior by integrating economic experiments with structural econometric methods to account for deviations from classical economic models.
Revise and Resubmit at the Review of Economic Studies
Coverage: Mobile Dev Memo podcast, The Monopoly Report, AdTechRadar, AdExchanger